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"When a storyteller reads a room, they are seeking clues about what will be narratively dense for this particular group of people. The storyteller looks for what will grab them and hold them and stick with them for a long time." This is such a perfect description of what is going on for me standing at the front of the room for a corporate keynote. It's a bodily thing at this point. You can almost feel the presence of the room asking to be shocked, tricked, seen, reflected, confessed to, grabbed by the lapels and fully invited to be in the room. But only if you're willing to get real with them. To do that, you have to say something true. And most often that truth comes in the form of a story. Even if the story is fictional, it has to be true to be sticky and dense. I'm always looking for a narrative hammer. Something that has impact. You have to see people's pain and name it to get their attention. With empathy of course.

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